Sales is a crucial component of all business ventures – whether entrepreneurial ventures or mature businesses – as it is a key lever in achieving projected financial outcomes and the next level of growth.
This Sales Management course is designed to provide students with an understanding of the process, tools and strategy deployed in managing sales at an enterprise level professionally, efficiently, ethically and in a socially responsible manner. Related topics of sales management and organization, sales recruiting, sales culture and values, performance, training and use of technology are addressed for a complete view of effectively managing the sales function. As with all business disciplines, concepts are only part of the learning; practical application of ethical sales strategy and processes within a situational and organizational context make the knowledge tangible for the student. Accordingly, the voice of the market in Saudi Arabia and beyond will be engaged during the classes and with a particular focus in the assignments.